Usually I tell people that Google Analytics (because of javascript issues) counts about half of what their actual visitor number is. Usually I tell people that Google Analytics counts about 50% of what their actual visitor number is, partly because GA records visits by browsers that have javascript turned on If someone has “noscript” on (which I do), for example, then they may visit your site but never show up. So you have the issue that many people do not have javascript turned on, and you have the issues that sometimes the javascript doesn’t execute even if it is turned on (some connections might be blocked). The first factor is that GA only records visits by browsers that have javascript turned on. GA always measures “low.” You can find this information in their help pages, but here’s my personal take on it. Yes, there is always a discrepancy, and always in this “direction,” but not usually so large. While I had heard over the years that Google Analytics undercounts site visits, I didn’t know that the undercount was so dramatic. The answer to my “what gives?” question is that true traffic numbers, not surprisingly, lie somewhere in the middle. Sky also operates the service, which monitors free speech NGOs and protects them from hackers. Next, I turned to Sky Schuyler, a friend who runs Red7 Communications and who was the CTO of the Dalai Lama Foundation and tech lead on the Traveling Geeks trip to the UK in 2009 that I organized. Google doesn’t log partial loads and some (including their own) bots.” Google Analytics can undercount site visits by 50% or more Sky Schuyler: “If someone adjusts their browser to noscript, then their visit to your site won’t show up.” This may include partial loads and bots used for SEO. WPEngine’s estimate of visits to .įirst, I turned to WPEngine to see if “visits” means the same in both WPEngine and Google Analytics.Ĭhrishaun Keller, Customer Happiness Specialist and ProDoc Goddess for WPEngine, told me: “Our system records all unique IPs that hit your site’s front end. Not just a little noise in the numbers, but a huge, jaw-dropping disparity of more than 300 percent. I noticed a disparity between the traffic being reported by Google Analytics and the traffic reported by my new provider. Recently I gave up on HostGator, our unreliable hosting service, and switched over to WPEngine for my two consultancies, and Socialbrite. Target audience: Website operators, Web publishers, analytics specialists, businesses, nonprofits, educators, blog and website platform providers. Google Analytics may be undercounting your visitors, while some sites overcount
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